$A$ is a specific event, specified beforehand.
Let's have an example. Let a random experiment be rolling a six-sided die and looking at what face lands up. The sample space is $S=\\{1,2,3,4,5,6\\}$.
What is event $A$? Let's specify it before the experiment is done. Let $A$ be the event that an even number lands up, that is, $A=\\{2,4,6\\}$.
Say the experiment is done and the outcome is $2$. Did $A$ occur? Since $2\in A$, the answer is yes.
Say the experiment is done again and there was an outcome $s$, but we don't know what it was. Can we say $s\in A$? No. Can we say $s\not\in A$? No. But we can say that something happened, that is, $s\in S$.